In my previous post, we got to explore Artificial Intelligence (A.I) as one of the aspects of technology that is currently evolving and enhancing the digital transformation process of businesses.

We also got to see the level of impact AI has on organizations that seek to improve on some of the 7 Ps (i.e. Product, People, Place, Price, Process, Promotion, Physical Evidence) and other business strategies necessary to achieve their objectives and missions. From transforming customer experiences, expanding sales opportunities all the way through to facilitating real-time decision making processes. And it does not even end there, AI’s massive contribution, especially with its integration with other emerging technologies like blockchain, cloud computing, virtual and augmented realities, thus, further ramping up its disruptive potential to revolutionize societies and globalize digital transformation.

In today’s segment, we now get to place the concept of Artificial Intelligence (A.I.) and it’s impact on the stage were we could really examine it from different perspectives. The impact of AI in the digital sector has been a debatable topic, with advocates and critics presenting contrasting perspectives on its implications.

Here, we look a journal article titled “Artificial Intelligence as the core technology for the Digital Transformation process” available on IEEE. This article, written by 2 scholars, (Hajishirzi & Costa, 2021) , The article discusses the role of Artificial Intelligence (AI) as a core technology in the digital transformation (DT) process. It emphasizes how AI can enhance customer experiences, drive organizational change, and create value for businesses. The research identifies barriers to AI adoption and highlights the importance of organizational culture and leadership in successfully navigating digital transformation.

Like the description of the article in question, the authors adopted a more qualitative approach in their research on the above topic, utilizing a literature review methodology to analyze the impact of AI on digital transformation. Although the “how” on methodology may not be clearly described, the authors begin to set preambles on the core concepts and then takes its readers on a journey on AI’s contribution towards digital transformation, with each section or point being enriched with content on similar research and works done by other researchers and scholars alike. The content of article largely focuses on the positive aspects AI’s impact could be felt in the corporate sector, highlighting Design Thinking, Customer Journey and Business Transformation. The analyses would not have been a well-rounded one if the authors had not included the challenges or negative impacts of AI in digital transformation. In fact, a tabular matrix of AI’s positive and negative impact has been defined in the article against the following sectors; Health Care, Customer Services, Transportation and Logistics, Education, Environmental related services, Retail and Financial services. Such analysis helps point out some trade-offs AI brings along.

The article seems well prepared and structured which supports the research topic. Hajishirzi and Costa (Hajishirzi & Costa, 2021), really did well by clearly defining core concepts such as digital transformation and Artificial Intelligence, two buzz words in the digital world may sound so “far-fetched” to people with little tech knowledge.

It is also rich in insights, views and perspectives from the works made by other researchers that was used to support the authors’ original arguments in the article. It however, has little diagrams and other illustrations to help support their research. It is notable, that the authors used real-world case studies about digital transformation with AI one of which Coca-Cola used AI algorithms and big-data to aid the company make actionable decisions on the best approaches to improve customer service delivery. Overall, the article has good quality presentation.

Ladies and gentlemen, that was quite the unpacking we have done today. We took an interesting dive in this article where we see the impact AI has when it becomes one of the key factors of digital transformation.

In our next segment, you are going to get a feel of some of the experiences and thoughts I will be sharing with you on the use of generative AI in our daily lives.

Watch this space …

References

Hajishirzi, R., & Costa, C. J. (2021). Artificial Intelligence as the core technology for the Digital Transformation process. 2021 16th Iberian Conference on Information Systems and Technologies (CISTI). Chaves: IEEE. https://doi.org/10.23919/CISTI52073.2021.9476607